Dependent upon experience, £30,000 - £50,000.
As a member within the Marketing team, reporting into the Head of SEO, the SEO Specialist will:
- Work with the Head of SEO and SEO Manager to test strategies across different pages to see if they result in ranking improvements.
- Use their technical skills and a range of tools and systems to analyse websites including mark-up, page structures, internal linking, content and more to spot opportunities and develop our technical roadmap alongside the rest of the SEO team.
- Manage the footprint of our sites, from improving internal linking, spotting missed opportunities, retiring old content, publishing sitemaps, prioritising valuable and removing wasteful content as needed.
- Ensure the code behind our websites is readable and usable for search engines.
- Find ways to make use of AI technologies to scale content workflows.
- Build content plans to include different types of content including commercial and editorial, depending on the stage of the marketing funnel that we aim to reach our customers.
- Liaise with digital PR to ensure campaigns (especially hero campaigns) align with our goals for content.
- Analyse data and identify gaps within our content based on competitor and user behaviour data.
- Analyse data to understand gaps within our backlink profiles and how we can look to fill these with Digital PR campaigns.
- Propose new content ideas to test, working to ensure constant growth of organic traffic across the group.
- Build new pages and test page structures within different CMS platforms based on the content being written.
- Identify new opportunities to acquire links.
- Work with our network of Digital PR freelancers copywriters to deliver and execute content and Digital PR workflows.
We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:
- 2+ years of working directly in an SEO role for a travel or large e-commerce website.
- An ability to analyse data, with an attention to detail to spot SEO opportunities across tech, Digital PR, and content.
- An ability to turn technical SEO requirements into briefs for developers.
- A basic understanding of HTML / CSS and JavaScript to be able to understand a page's technical mark-up.
- An understanding of technical SEO fundamentals - sitemaps, robot.txt files, canonical tags, redirect management, and the importance of HTTPS.
- An ability to turn content and Digital PR requirements into briefs for creatives.
- The desire to work hard to make a difference to a rapidly growing, exciting business.
- A can-do attitude and the ability to communicate clearly and collaborate as part of a small startup team.
- A drive and desire to get stuck in and be self-starting.
- Strong written and verbal communication skills.
- The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.
