Dependent upon experience, £30,000 - £35,000.
As a member within the Marketing team, reporting into the Head of SEO, the Senior SEO Executive will:
- Work with the Head of SEO and SEO Manager to help establish how to increase visibility, traffic and bookings from organic traffic based upon content, technical, and linking improvements across all Snaptrip Group sites:
Snaptrip
Last Minute Cottages
Big Cottages
Dog Friendly Cottages
LateRooms + others - Use technical skills and a range of tools and systems to analyse websites including mark-up, page structures, content optimisation and more to spot opportunities for implementation alongside the rest of the SEO team.
- Support in managing the footprint of our sites, from improving internal linking, spotting missed opportunities, retiring old content, publishing sitemaps, prioritising valuable and removing wasteful content as needed.
- Find ways to make use of AI technologies to scale technical and content optimisation workflows.
- Analyse data to identify gaps in our content based on competitor and user behaviour.
- Identify opportunities where content can improve rankings, depending on the stage of the marketing funnel that we aim to reach our customers.
- Build new pages and test page structures within different CMS platforms based on the content being written.
- Liaise with digital PR and our copywriter to ensure campaigns (especially hero campaigns) align with our goals for content.
- Analyse data to understand gaps within our backlink profiles and how we can look to fill these with Digital PR campaigns.
- Identify new opportunities to acquire links.
- Help propose new ideas for testing, working to ensure constant growth of organic traffic across the group.
We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:
- 1-2 years of working directly in an SEO role for a travel or large e-commerce website.
- An ability to analyse data, with an attention to detail to spot SEO opportunities across tech, Digital PR, and content.
- An ability to turn technical SEO requirements into briefs for developers.
- An understanding of technical SEO fundamentals - sitemaps, robot.txt files, canonical tags, redirect management, and the importance of HTTPS.
- An ability to turn content and Digital PR requirements into briefs for creatives.
- The desire to work hard to make a difference to a rapidly growing, exciting business.
- A can-do attitude and the ability to communicate clearly and collaborate as part of a small startup team.
- A drive and desire to get stuck in and be self-starting.
- Strong written and verbal communication skills.
- The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.
