As a key leader within the Marketing team, reporting into the Head of Marketing, the Head of Paid Acquisition will:
- Set targets and KPIs to maximise profitable paid customer acquisition to fuel the growth of Snaptrip and all sister sites.
- Work with the Head of Marketing to deploy a seven figure digital marketing budget annually.
- Manage, optimise and grow existing paid acquisition campaigns across Google, Bing and Facebook - ensuring that CPAs are managed to ensure growth and profitability.
- Be dynamic and work with the rest of the Marketing team to identify key areas of digital paid acquisition growth - testing new channels on a regular basis, expanding on areas of opportunity and ultimately creating new channels of growth, no channel should be left unturned.
- Be responsible for senior management reporting on paid acquisition performance across Snaptrip and all sister sites and each acquisition channel.
- Working with our Data Scientist to develop a full picture of all paid customer acquisition, not just CPA per bookings but understand where paid acquisition fits as part of driving acquisition, activation and retention across the pirate metric framework.
- As part of the above, working with our Data Scientist to ensure that the effectiveness of digital campaigns are measured correctly.
- Work with Product and Data on innovation in marketing tech and data ops solutions, including attribution, digital journey analytics and lead generation.
- Have sole responsibility for managing relationships with all key media suppliers.
- Help with the management and growth of our digital marketing executives.
We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:
- 3-5 years of experience running large scale paid search campaigns across Google and Bing Ads as a PPC manager or similar.
- An understanding of other paid digital marketing channels such as paid social, YouTube video, display and retargeting is essential. Experience of managing these campaigns is preferable but not mandatory as long as you’ve got the drive to learn, get stuck in and also admit when you need help!
- A comprehensive understanding of Google Analytics to be able to understand the complete customer journey not just last or first click attribution.
- A passionate data driven marketer with a proven track record of delivering growth through data-driven acquisition channels. We have a Data Scientist to help you but you’ll have to love looking at the numbers as much as he does.
- A commercial brain. You’ll be able to easily identify commercial opportunities for growth across all paid acquisition channels and just as quickly identify which channels are for the scrap heap or aren’t worth the effort.
- A user centric brain. You’re not just responsible for delivering traffic to our site but also for how well the traffic converts. You’ll work with our product team to ensure a seamless customer journey.
- A desire to be hands-on (at least to start with) and manage / help manage campaigns in-house yourself.
- You won’t necessarily have managerial or leadership experience but you’ll be ready to take the step up.
- An ability to communicate clearly and collaborate as part of a small startup team
- A drive and desire to get stuck in and be self-starting.
- The usual stuff like being able to use Office and write an email clearly without mixing up ‘they’re’ and ‘their’.
